Across the South Atlantic Conference, a fresh movement is taking root — one that recognizes the spiritual influence of mothers and the urgent need to meet them where they are.
In a recent study, it was determined that 82% of families began attending church because the mother decided it was important. Moms are natural evangelists. They carry the Gospel in diaper bags, carpool lanes, and bedtime prayers.
But according to Barna research, nearly one in four Christian mothers is dissatisfied with their church experience, and 47% say their church never provides materials or outreach to support them as mothers. This is where a “mom’s ministry” is needed.
Under the leadership of April Smith, South Atlantic Conference women’s ministries director, the Conference has partnered with MomCo Inc. to launch a dynamic moms ministry initiative designed to reach women in the community and grow churches from the inside out.
MomCo Inc. (short for Mom Community), is a global organization committed to creating biblically-based content that speaks to the real, raw, and beautiful journey of motherhood. Through their 2024 MomCo grant, the South Atlantic Conference women’s ministries has launched a campaign to bring awareness to moms’ ministries across North Carolina, Georgia, and South Carolina.
Twelve South Atlantic churches have already launched moms’ ministries within the last year, with more preparing to follow. In November 2025, the Conference hosted its first-ever virtual moms meet-up, creating a virtual space for women nationwide who are eager for connection and spiritual growth. South Atlantic moms and MomCo leaders attended the 2025 MOMCON convention, hosted by MomCo Inc., in Orlando, Fla., which brought more than 4,000 moms from all over the nation together for connections and divine inspiration.
This year’s MomCo theme, “Make It Awkward,” was an invitation to lean into the hard conversations — grief, divorce, parenting differences, mental health, rest, friendship, and marriage. These are the topics that often go unspoken in church pews, but are deeply felt by many mothers.
Each month, moms gather in person and virtually to explore topics in motherhood, leadership, and discipleship. But more than that, they’re building relationships that extend beyond the church walls. Meeting places occur in churches, parks, and over text threads. They’re forming the kind of community that leads to transformation.
“We’re meeting moms in our community who aren’t ready to walk through our church doors,” said Smith. “But they’re willing to have a conversation with us on the front porch. That’s where the relationship starts. That’s where the Holy Spirit begins to move. Because when you reach a mom, you reach a family. And when you reach a family, you grow the Church.”
South Atlantic | February 2026
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