Health and wellness resources are reaching new audiences through social media channels. Mark Sandoval, M.D., president of Uchee Pines Institute and assistant director of health ministries for the Gulf States Conference, has recently spent some time in the studio at the Gulf States office. The result is a new, 13-part, weekly video series which explores many of the ways one can improve their physical, mental, and spiritual health. The videos tie practical health guidance with biblical principles in just a few minutes of time.
Sandoval is no stranger to health media production. While doing mission work in Trinidad and Tobago, he recorded many health-centered audio clips for radio distribution as part of the mission effort for their territory.
The new video series launched on August 6, 2018, through the Gulf States Facebook, YouTube, and website channels, with links to the videos posted on Twitter. The impact has been remarkable. According to Facebook Insights, the first video post has reached more than 6,000 people organically, which means the content wasn’t boosted through paid advertising. The original post was shared mre than 70 times, each time bringing the material in front of new groups of Facebook friends. The three-minute long video, which introduces the series by connecting health to God’s Word, had more than 19 hours of watch time in the first three weeks. Additionally, English and Spanish subtitles have been added to each of the videos, increasing their shareability and potential reach.
At three to five minutes in length, each video is proving to be a great way to share a quick health tip with a friend or loved one that connects sound health practices and Scripture. Videos can be viewed and shared by going to www.gscsda.org/healthnugget or on Facebook at facebook.com/gulfstatesconference. To receive a notification when a new video is posted, subscribe to the Gulf States YouTube channel at gscsda.org/youtube.
Gulf States | October 2018